We track the signals that decide who search and AI trust.

Our mission

Search is in the middle of its biggest change in a generation. Answers are moving above the links, AI assistants are becoming a primary way people discover brands, and the rules of visibility are being rewritten in real time. Authority Signals exists to make sense of that shift with clarity and rigor, and to separate what the evidence actually supports from the noise that surrounds every new technology.

We cover four connected beats: SEO and the AI shift, answer and generative engine optimization, local SEO, and the authority signals that tie them together. The thread running through all of it is trust: which brands get cited, recommended and believed, and why.

Editorial standards

We hold our own content to the standards we write about, because a publication about authority has to earn its own.

• Evidence led. Claims are attributed to their original study or source, with links, so you can verify them yourself.
• Practitioner authored. Every article carries a real byline from a working strategist with relevant experience, not an anonymous content mill.
• Honest about uncertainty. Where the data is contested or the future is unclear, we say so, and we present the counter evidence.
• Machine readable. The site is built to its own technical checklist: semantic HTML, structured data, clean architecture and fast, server rendered pages.
• Transparent. Our partnership funding and any partnership links are disclosed openly, and they never shape coverage.

Who writes here

Articles are bylined to the strategist who wrote them. You can read full profiles for each author from the About menu:

• Kristin Crawford, founder and senior strategist of Haller It Digital Marketing.
• Laura Ludwin, founder of Luminous Create.